Research

The NY10 viewer is younger, employed, educated and more affluent than the typical New Yorker.

Gender:
51% Female
49% Male

Age:
66% are 25-54
57% are 18-44

Income:
62% HHI $75k+
50% HHI $100k+
29% HHI $150k+

Education: 58% College grad +

Occupation: 62% Professional/ Management

Passenger Load: 1.4 riders per fare