Research

DATA YOU CAN RELY ON

Over 85% of the NY10 network is “fleet” taxis; these taxis operate twice as much as independently owned taxis.

A taxi in the NY10 network averages 42 fares and carries 59 passengers a day.

An advertiser’s commercial in the regular Program Loop will be seen an average of 23 times a day.

To calculate a schedule, we multiply 23 ads times the number of screens and the number of days in the ad campaign (ex.: 23 x 1,000 x 28 = 644,000).

You get a detailed accounting of the ads that played to completion.

If the actual number of ads played is more than the contracted amount…you only pay for contracted number!

If the actual number of ads is less than the contracted amount, you can:
·  Pay only for the number of ads that ran
·  Extend the flight until all contracted ads are played